In
a bid to care for the health of it various consumers, especially their heart
during this Christmas season, Power Oil from the stables of Dufil Prima Foods
Plc, has rewarded consumers with amazing prizes on the number of calories lost
on the spot at the consumer engagement initiative “Power Oil Pay for Calories
Campaign”.
Various gift items like: power banks,
mugs, jerseys, candle stands, trays, house decoration pieces, photo frames,
dumbbells, and skipping ropes were won by fans and customers of Power Oil.
The Public Relations Officer of Dufil
Prima Foods Plc, Mr. Tope Ashiwaju, explained that the thought of how to stay
fit and healthy, as people enjoy this season of good tidings, love and
festivities with lots of wining and dining, bring forth the campaign by Dufil
Prima Foods Plc to encourage consumers to take good care of their health.
“The
thought of losing weight runs in everyone’s mind and most people are not quite
sure how to go about it, hence, Dufil
Prima Foods is here with various exercising equipment like the treadmill,
cycler, etc, which will give people the opportunity to exercise and be rewarded
for losing calories on the spot.” He explained.
According to him, “Power Oil is designed
to suit the purchasing power of varying consumers in the market and is an
affordable heart-friendly vegetable oil which is non-fattening and
cholesterol-free with numerous healthy benefits. He however said this consumer
engagement will help Power Oil to connect with the public, as well as influence
their understanding of the product”.
Aside winning exciting gifts,
consumers were also rewarded with lots of Dufil Prima Foods products such as
Indomie noodles, hypo bleach, Power Oil, Minimie and Power Pasta.
While commending Dufil Prima for this
bold initiative, Olumide Williams, one of the participants who burned 178
calories in 8 minutes said this is a bold initiative pushed by Dufil as it
served as free shopping for nothing.
The mall activities educed
commendations from the consumers on ground. They had comments like “Good
initiative for marketing strategy”, “Very good for the heart”, “What a fun way
to win prizes”.
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